The Shelf Confidence Sign is a proven, high reward and low risk marketing program. These programs focus on manufacturers who distribute to Commissaries, Exchange Stores and Shoppettes. This product has the ability to influence the buying decision at the point of purchase. With the ability to communicate price reductions to 100% of category shoppers, the Shelf Confidence Sign is a proven, patented technology that drives sales and promotions 24/7.

When coming up with configurations for a point-of-sale advertising display, the ad or media itself must be considered. For this particular device, the media used would be two 3x5 rectangular prints, one on each side of the device. So regardless of the overall form of the device, it must still be able to successfully house and display rectangular media.

Mounting options were also a big consideration. These displays needed to have the ability to be mounted on shelves, windows, and flat surfaces. Metal brackets were engineered in 3D CAD programs for shelf mounting solutions while plastic bases with four suctions cups were designed for windows and flat surface mounting.

Shelf Confidence® Signs are the Defense Commissary Agency’s (DeCA) new sign system with proven, patented technology for driving sales and controlling point-of-purchase. Its red illuminating LEDs capture the attention of the target audience allowing stores to clearly communicate price reductions to 100% of their category shoppers.